Jessi Baker, CEO & founder, is a designer & technologist with a business strategy and product engineering background. Jessi is an Art and Science hybrid, with a Master’s in Engineering from Cambridge University and Design from the Royal College of Art. Working in factories from car parts to garments, and through her PhD she explored technology’s huge potential to help us all know more about the things we buy.

Ian Kynnersley, CTO, has over 15 year experience in server side, Ruby and javascript development, with previous clients including the NHS, Vodafone and Barclays. Previously, Ian was a Product Lead at Sidekick Studios where among other things he built an insurance web platform, created a mobile fundraising platform and conceived and built a collaboration service to help marginalised young people get the education they deserve.