Of the 100 parents we interviewed & surveyed we found parents spent an hour or more washing, prepping & sanitizing multiple baby bottles each day. They carried 2 or more nappy bags weighing 2.5 kg or more and wound up with cupboards and benchtops over flowing with bottle paraphernalia.

By integrating a steriliser into a bottle, we can reduce the amount of baby bottles a parent needs to use, carry and store from 6 bottles on average, down to 1.