Promotia

Promotia is revolutionizing promotional marketing with an algorithmic, data-driven platform to help merchants answer the question "What Offer Should I Run?"

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location New York, NY, US
  • Currency USD
  • Founded May 2013
  • Employees 7
  • Website promotia.com

Company Summary

Millions of times a day, merchants large and small ask this one question: "What offer should I run? On my home page? In email? On Facebook?" The current decision-making process is flawed -- 67% of promotions fail to break even. Promotia solves this with a SaaS platform that analyzes relevant data and auto-recommends the best performing promotional offers. Custom analytics monitor and adjust offers to ensure that goals are met and exceeded.

Team

  • Bob Lieber
    CEO

    Founder/CEO of six marketing services startups, including LLKFB, sold to Omnicom (OMC:NYSE). Expertise in “behavior change marketing” and CRM. Created marketing solutions for nearly 20% of the Fortune 100.

  • Jeffrey Green
    R&D

    Strategic Planning at Saatchi & Saatchi. NYU/Stern School of Business Professor for 9 years. Expertise in consumer behavior, market research. Co-inventor of Offer Engineering (patent pending).

  • Andrew Bocskocsky
    CTO

    Full stack engineer. Started data-driven software company gramercy360 while a sophomore at Harvard. Worked at Palantir Technologies. Expertise in data-driven distributed systems. Author, “Hot Hand Research” published in WSJ, Feb. ‘14.

Advisors

  • Andy Brown
    CEO and Co-Founder, Sand Hill East
    Unconfirmed
    JOSH BURWICK
    Managing Partner and Co-Founder, Sand Hill East
    Mia Petersen
    Partner, Sand Hill East

Previous Investors

  • Andy Brown
    CEO and Co-Founder, Sand Hill East
    Unconfirmed
    Michael W. Walsh
    Daniel Petrozzo
    Unconfirmed

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