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Project Big Broccoli

Combining art, community connections and foodistry, the biggest broccoli ever built will change the way you interact with your food. #yummy

  • Stage Concept Only
  • Industry Other
  • Location Reno, NV, USA
  • Currency USD
  • Founded January 2014
  • Website

Company Summary

When his son wanted a tree house, designer Brock Davis playfully built his son a tiny treehouse in a head of broccoli. We envision of an innovative, large-scale art piece translating the simple elegance of Davis's design into a giant piece of broccoli that inspires viewers to “climb into” what they eat. Project Big Broccoli hopes to be a powerful piece of art that will stimulate conversation and education about food in Nevada.


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    Jeffrey Chadwick

    MESA, Inc. is a full-service software and services provider for clients in the manufacturing industry. As an Autodesk Silver Partner for Manufacturing, with a specialization in Consulting, they provide solutions extending from pre- and post-sales support through consulting, training, implementation, and customization services for clients who design and/or manufacture a wide variety of products.

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    Rebecca Gasca

    As Chief Cross-Pollinator and CEO at Pistil and Stigma, a values-driven community relations firm, Rebecca takes a participatory approach – by making community partners, creating coalitions for policy efforts, practicing impact investing and human interaction – so that clients succeed not only in their business goals but also have a positive social impact in their communities.

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    Sarah Krings-Lien

    Sarah handles logistics and development for Pistil and Stigma as well as company operations. She holds Spanish B.A. from Reed College and has worked in a variety of fields from ESL teacher and Arts and Recreation Director for NPH in Chimaltenango, Guatemala, to Project Manager for the Double Eco-Domes in Lucerne Valley, and Legislative Liaison for the ACLU of Nevada during the 2011 legislative session. She is also a DONA trained Birth Doula.

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    Nathaniel Hudson

    Nathaniel Hudson is an academic, architectural designer, and artist. He believes in and exhibits a diverse background as a practitioner. He has inextricably linked academic pedagogy to that of his professional design practices and finds many opportunities within the interweavings of these endeavors. He has operated a consulting, design, and fabrication practice since 2003, and currently practices architecture with Cathexes Architecture in Reno.

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    Jeff Bryant

    Jeff is the Executive Director of Urban Roots, an education non-profit committed to growing healthy minds, bodies and communities. Urban Roots operates a teaching farm in west Reno where they host trainings for k-12 teachers, permaculture & agroecology workshops for professionals, and day camps for youth. Urban Roots also works with schools to install schoolyard gardens, and in 2013 introduced the FarmCorps program to northern Nevada.

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    Brett McElhaney

    Brett is a structural engineer that has over 15 years of experience in a variety of projects utilizing all prevalent construction materials including wood, concrete, masonry and steel, as well as building types including office/retail, warehouse/industrial, medical, seismic evaluations/due diligence, and residential. Brett has designed many renewable energy projects and is a charter member of the Structural Engineering Institute (SEI).

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    John Butler

    John Butler is graduate of U.N.R.'s journalism program and worked for several Reno PR and advertising firms before starting his own small business, Butler Creative. Primarily working in print and web graphic design, his clients have ranged from foodservice and breweries to real estate, technology firms and non profits. John’s hobbies include playing catch and Legos with his son, flyfishing, creating music and landscaping.