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Project OONA GmbH

Project OONA is the first brand for customized handbags online. Our unique sourcing enables high margins without any working capital risk.

  • Stage $1M in TTM Revenue
  • Industry Fashion
  • Location Berlin, Germany
  • Currency USD
  • Founded May 2012
  • Employees 10
  • Website

Company Summary

Project OONA offers a range of handbag designs online. Customers can configure these designs according to their own specifications and are thus part of the production process. The company targets the strong growing premium market segment in leather accessories (US$ 40bn). Profitability is driven by basket size, sourcing capabilities and high margins. Launch in Nov 12 with experienced team coming from consumer goods / retail and online media.


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    Maru Jung Hee Winnacker
    Founder & CEO

    - Age: 33
    - Business Years: 9
    - MBA, European Business School
    - Board Member BAYER AG Global Volunteer Program
    Experiences in:
    - Marketing, Brand Building
    - Retail
    - Sourcing & Production

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    Silke Kuisle

    - Age: 35
    - Business Years >10
    - MBA, Hamburg Media School
    Experiences in:
    - CEO-experience for a fast growing video on demand platform
    - M&A strategy responsibility at ProSiebenSat.1 Group


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    Raue LLP,
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    Ecovis Europe AG,

Previous Investors

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    Thomas Kalthoefer (MD Barclays Capital), Manuel Uhlitzsch (CEO Magic Internet)
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    Michael Hofmann (CEO Hofmann & Losch), Robert Malinowski (CEO Lagoon Limited)
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    Urs Keller ( - Exit ProSiebenSat.1, - Exit Carlyle)