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Program Z

If you know how to put CONSUMER/SHOPPER at the head of business process - you can enjoy loyalty of Customers in the long term.

  • Stage Product In Development
  • Industry Marketing / Advertising
  • Location Uavoyage, Kiev, Kyiv city, Ukraine
  • Currency USD
  • Founded December 2008
  • Employees 43
  • Website

Company Summary

FMCG Producer puts our Z-logo on its package&pays us 35% from volume. For this $ we make 5% cash-back to Customer, provide long-term insurance program for him/her, perform marketing events to attract Customers to Retail Chain, pay 9% to Retail Chain trade-marketing bonus, pay % to Bank for providing trade loan.
Z-labeled products are present on each shelf (wide top-basket of cons.goods) so that Customer can cover his/her needs with our products.


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    Andrew Rezekulov

    Andrew has 20 years experience in production, retail and launch of new businesses.

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    Andrew Povolotsky
    Director of Relations with Retail Chains

    16 years of experience in FMCG distribution, owner of grocery stores chain in Lviv.

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    Victor Naumenko
    Director of Relations with Producers

    17 years of experience in FMCG distribution including 5 years career with Wrigley's and Kraft Foods.

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    Denis Popov

    7 years experience in Strategic Development, Financial Management and Investment Research. Hands-on experience in M&A of production plants, due diligence of enterprises in Eastern Europe for major Ukrainian steel holding company and a crushed stone industrial group. Supervisory Board experience in a holding company as Secretary and also as a Management Board Member with several Ukrainian public companies.


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Previous Investors

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    Angel investors