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A Fitness & Nutrition company comprised of industry altering products with experienced management and the sectors strongest business model..

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location Lone Tree, CO, USA
  • Currency USD
  • Founded November 2011
  • Employees 2
  • Website

Company Summary

Program100 provides specifically targeted progressive fitness programs. 100 workouts (3 series) for a targeted yet family solution incorporating a portable home equipment product (Body X Trainer) enabling 5X the exercises as the Bowflex yet requires no floor space (IP in progress). The business model is as evolutionary as the products. As our CMO says "It's a direct response dream". The products and model were designed together for scale.


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    Paul G. James

    • 15year portfolio manager and equity analyst specializing in the commercial health & diet sector.
    • Co-founded “Food To You” one of the nation’s largest restaurant delivery businesses
    • Founded California Baseball Camps
    • Former professional baseball player

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    Robert Smedley
    Condl. VP Sales-Current Advisor

    While serving as vice president of sales and counseling at Nutrisystem, which saw the greatest period of growth during his tenure from 2000 to 2008, Smedley oversaw all areas of operations, and boosted performance in a 400-seat call center and established and managed the call center, all while exponentially increasing sale call conversion. In addition, during a three-year period of Smedley’s post, sales rose from $38 million annually to over $775

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    Jennifer Hartnett
    Chief Marketing Officer

    Ms. Hartnett has over 20 years of strategic marketing experience with leading consumer brands, including Nutrisystem. Ms. Hartnett served as Vice President of Marketing for Parisian Slim, a start-up company founded by the former President and COO of Nutrisystem. Prior to Nutrisystem, Ms. Hartnett was Creative Director at Nutrisystem from 2005 to 2009, the Company's period of greatest growth.

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    Ari Whitten
    Lead Program Designer

    B.S., Kinesiology, 2006, Ph.D., Clinical Psychology (2nd year student. Ph.D. In progress), Wellness Works , San Diego, CA
    Corrective Exercise Specialist and Nutritional Counselor, 2008 - Present , Club One , Solana Beach, CA
    Personal Trainer and Nutritional Counselor, 2009 - Present

    Ari recently published his first book.


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    Ryan Arnie, Davis Graham & Stubbs Inc. Denver, CO
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    Anton, Collins, Mitchell LLP

Previous Investors

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