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Pristine Solutions

We add intelligence to consumer goods by reinventing how people interact with products, and how brands engage with their customers.

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded June 2012
  • Employees 4
  • Website

Company Summary

At Pristine we are building a platform that conveys product integrity and redefines product discovery for major wineries. We produce bottle specific smart tags that detect exposure to damaging temperatures and counterfeiting. Our tags also empower winemakers to distinguish their wine from competing brands by enabling them to engage with consumers on their smartphones at the point of purchase, leading to significant revenue growth.


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    Vik Thairani

    Background in Engineering, Sales & Consulting.
    2nd Startup
    11 Years at Microsoft across Engineering, Marketing and Sales
    Degrees in Economics & Computer Science UC Davis
    MBA UC Berkeley

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    Nedda Bakhshi
    VP Sales

    Background in Sales and Business Development
    Extensive Winery Relationships
    6 Years of Selling into the Wine Industry
    BA Psychology, Sonoma State

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    Pontus Lindberg
    VP Marketing and Design

    Background in Design Consulting, Product Management and Marketing
    6 Years at Sasaki and ADG
    Masters Harvard Graduate School of Design
    MBA UC Berkeley


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    Sheppard Mullin