Bill Ritchie brings his subject matter expertise to the workshop for making his Halfwood Presses beautiful, fully functional and "smart" by adding software stored in the works of his machine. It's a vision of the mentor being part of the package - a "ghost in the machine" via the Internet and in gigabytes of videos, e-books and links to other owners worldwide. Bill has invested ten years and a hundred-thousand dollars in an online teaching dream.