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Pretty in my Pocket

Pretty in My Pocket is a mobile enabled platform that allows brands to influence & track a beauty purchase decision from end to end.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Atlanta, GA, USA
  • Currency USD
  • Founded January 2011
  • Employees 3
  • Website

Company Summary

The Company is a subscription based SaaS business tailored to service the beauty retailers and their customers. PRIMP provides customers with real-time location-based perks, product reviews and the ability to interact with their social network at the most critical time a purchase decision is made. Most importantly, PRIMP closes the loop by linking with the POS and provides detailed analytics on buying behavior and purchase preferences.


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    Caroline Anne Van Sickle

    Prior to launching PRIMP, Caroline worked in marketing and advertising in traditional, digital and emerging media. After several years with different marketing agencies and publishers, including Time Warner media properties, she saw an opportunity for brands to connect with the end consumer in an effective way via a mobile platform.

    Caroline holds an MBA from Emory University and an MIS Degree from The University of Georgia.

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    Michael Seneadza

    Serial entrepreneur and stock trader whiz.
    Michael co-founded, a web 2.0 site acquired by CBS in 2007. Michael also created one of the earliest and most widely read stock market weblogs,, which has been recommended by Barron’s and Forbes (Winter 2004 Best of the Web). He has a Bachelor of Science degree in Electrical Engineering from Stanford University


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    Nelson Mullins
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    HA&W Habif, Arogeti & Wynne, LLP

Previous Investors

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    Atlanta Technology Angels