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Primizie's focus is to be a leader in the better for you premium snacks category with nationwide distribution of a chef crafted snack food line.

  • Stage $5M in TTM Revenue
  • Industry Food and Beverage
  • Location Austin, TX, USA
  • Currency USD
  • Founded February 2011
  • Employees 7
  • Incorporation Type C-corp
  • Website

Company Summary

Piadina Incorporated DBA Primizie is the manufacturer and wholesaler of chef crafted Primizie Flatbread Crisps based in Austin, Texas. The company manufactures and markets the crisps to the conventional, natural & mass retail chains. Launched in March of 2013, the product quickly became a force in the deli snack category. The Flatbread Crisps are now in 4,000+ points of distribution nationwide and is on track for $7M in gross revenue for 2018.


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    Mark Spedale

    Previously Mark co-founded, operated and sold Primizie Catering and Primizie Osteria. He is a professionally trained chef with a degree in Culinary Arts and has over 25+yrs culinary experience with different cuisines and ingredients found all over the world.Mark’s creativity and food knowledge is the leading force behind Primizie Chef Crafted Snacks where he oversees product development and innovation, logistics, manufacturing and supply chain.

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    Lisa Spedale

    Lisa’s career experience expands from product engineering to software implementation. Her wide array of experiences has allowed her to be a central part of the Spedale’s businesses. Lisa is responsible for all financial aspects of the company including financial planning, cost modeling and preparing and analyzing financial results. She is also responsible for all aspects of corporate management including HR, sales data, and business compliance.

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    Scott Jensen
    Board of Directors

    Co-Founder/CEO of Rhythm Superfoods
    Former Co-Founder/CEO of One World Foods (Stubb’s Bar-B-Q)

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    Shawn Sweeney

    With 20+ years experience in the CPG space Shawn has a broad experience in manufacturing, brand management, sales, & leadership. He was Senior VP of Sales at Sensible Portions and when acquired by Hain Shawn was promoted to SVP of their Snack Division. After leaving Hain, Shawn served as the VP of Sales at Brownie Brittle and was one of the original members of the team that took the company from its infancy to a multi million dollar brand.

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    David Smith
    Board of Directors

    Founder/CEO, High Brew Coffee
    Former Co-founder/Vice President of Sales, Sweet Leaf Tea

Previous Investors

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    Baylor Angle Network
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    Individual Investors
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    Incubation Station