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Primizie's focus is to be a leader in the premium snacks category with nationwide distribution of a chef-created snack food line.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Austin, TX, USA
  • Currency USD
  • Founded January 2011
  • Employees 3
  • Website

Company Summary

Primizie currently produces an artisan specialty Crispbread chip.We provide the market with a thick-cut flavor forward chip with superior “dipability” characteristics.The need for our line of snack foods draws on consumers’ interest in artisan products & their increasing aversion to overly processed foods linked to big corporations.Our customers have high expectations of food quality for things they eat as well as serve their friends and family.


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    Brion Cimino
    President /CMO

    Brion loves the challenge of creating marketing that connects with consumers.He has developed CPG advertising campaigns for Aunt Jemima, Wolf Brand Chili, Manwich and Quaker Oats. He is a results driven marketing professional focused on escalating brands and revenues and has accomplished this at Blockbuster, Verizon and JPMorgan Chase. Most recently Brion co-founded and launched the Cookwell & Company line of products into national distribution.

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    Mark Spedale

    Mark is a professionally trained chef and has been in the food service industry for over 20 years.He founded and has owned/operated Primizie Osteria and Primizie Catering over the last 10 years. His key roles were concept design, menu development, daily operations management and cost controls. Mark’s creativity and food knowledge is the leading force behind Primizie Chef Created Snacks where he oversees all product development and manufacturing.

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    Lisa Spedale

    Lisa’s career experience expands from product engineering to software implementation. Her wide array of experiences has allowed her to be a central part of the Spedale’s businesses since 2000. Lisa managed all the daily business operations and was integral in all event sales and event execution. As Director of Catering she grew and maintained the business to a highly profitable company. Lisa currently oversees all internal business operations.

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    Scott Jensen
    Board of Directors

    Scott is CEO of Rhythm Superfoods which produces veggie-based snacks. He is the former President & CEO of One World Foods (Stubb’s Bar-B-Q), which he co-founded 20 years ago. Scott led Stubb’s to be the largest Super-Premium Bar-B-Q & Marinade brand in the country.He was marketing manager at James River Corp. (Dixie, Brawny, Northern) and worked at Bloom Agency on advertising campaigns for Church’s Fried Chicken,Nestle,Carnation, & Juicy Juice.

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    John Rowe
    Board Advisor

    John is a seasoned marketing and merchandising executive with 18 years of leadership experience in a broad array of industries and has extensive expertise in growing complex multi-channel businesses. He is currently CMO of Let's Gel, Inc which produces comfort flooring solutions. Prior to Let's Gel, John was CMO for Michaels Stores and spent 7 years at Circuit City as Vice President of Merchandising and 5 years in marketing roles at Frito-Lay.


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    MWR Legal - Rick Ressler
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    Carpenter & Langford - Joe Langford

Previous Investors

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    Baylor Angle Network
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    Individual Investors
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    Incubation Station