As a way to humanise communications and impact consumers in a relevant way, Brands shifted their marketing budgets to Influencers. In just 5 years the market grew from $0,5 to $20 Billion. However, from a pool of thousands of influencers available it's hard to know which Influencers will drive results.
Primetag helps companies such as L'Oréal and SONAE with an all-in-one platform that makes transparent which influencers drive ROIs to Brands.