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Prima Venture Group

Using advanced mobile technology to build superior event payment solutions.

  • Stage Product In Development
  • Industry Financial Services
  • Location Fort Worth, TX, USA
  • Currency USD
  • Founded April 2011
  • Employees 4
  • Website

Company Summary

Almost all seasonal events utilize a simplistic cash or coupon process for customer purchases of items such as food, rides and games. Recognizing current event payment limitations, Prima developed “Tap N Spend”, a patent pending closed loop electronic mobile payment solution. Using NFC technology, Tap N Spend communicates transactional purchase data directly between customers & events without the need for wireless connectivity.


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    E. Paul Watts
    Founder & CEO

    * MBA from the University of Texas at Austin
    * BA in Finance from Utah State University

    * 7+ yrs of Project Management experience managing and implementing new development projects ranging in cost from $2M to $50M

    * Experience as food & drink vendor at various outdoor & sporting events

    * Member IAFE (International Association of Fairs and Expos)

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    Greg Hanson
    Chief Technology Officer

    * BS in Computer Science – Brigham Young University
    * 13+ yrs of server application development, SOA and DB development for Fortune 500 companies and start ups
    * Founder and architect of a social streaming service for live events, mobile and web
    * Management lead for $2M+ projects utilizing consultants, contractors as well as establishing new technology centers on multiple continents

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    James Nolen
    Advisory Board Member

    Professor Nolen holds the title of Distinguished Senior Lecturer at The University of Texas at Austin. Mr. Nolen is the faculty advisor for the Graduate Venture Fellows Program and Entrepreneurs Society. Mr. Nolen brings practical business experience from operating his own businesses (CFO Services, Inc.), providing financial consulting services to privately held companies and serving on the board of directors of small and middle-market firms.

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    Ron Black
    Advisory Board Member

    Mr. Black retired in 2011 as the Sr. VP of Concessions & Operations for the State Fair of Texas. With over 40 yrs of experience in the event & theme park industry, Mr. Black provides a valuable and unique perspective on the requirements of event organizations, vendors and consumers. Furthermore Ron’s extensive experience in our key market (seasonal events) allows us access to key decision makers at the most prestigious events across N. America.

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    Dr. Phil Windley
    Advisory Board Member

    Phil Windley is the Founder and Chief Technology Officer of Kynetx. He is also an Adjunct Professor of Computer Science at Brigham Young University. Prior to joining BYU, Phil spent two years as the Chief Information Officer (CIO) for the State of Utah. Phil serves on the Boards of Directors and Advisory Boards for several high-tech companies. Phil writes the popular Technometria blog and is a frequent contributor to various tech publications.

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    John Porter
    Advisory Board Member

    Mr. Porter is the Founder and Chief Executive Officer of Focus Services. Mr. Porter has nearly 20 years of experience in the call center industry with expertise spanning multiple industries in technical support, customer care and sales. John has a bachelor’s degree in finance from Brigham Young University and a MBA from Texas A&M.


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    Strong Hanni Law Firm
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    Simple CFO

Previous Investors

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    E. Paul Watts