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Pretty in my Pocket

Pretty in my Pocket is revolutionizing the way women shop for beauty products.

  • Stage Product In Development
  • Industry Marketing / Advertising
  • Location United States
  • Currency USD
  • Founded January 2011
  • Employees 2
  • Website prettyinmypocket.com

Company Summary

PRIMP is a mobile shopping assistant for beauty product shoppers in brick & mortar stores. With a quick mobile bar-code scan, PRIMP provides product look-ups, social recommendations, & location based purchase incentives. PRIMP converts shoppers into buyers @ the most critical time a purchase decision is made, in the aisle or @ the check-out counter. Our goal is to dramatically reduce the 25% purchase abandonment rate in mass retail.

Team

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    Caroline Van Sickle
    CEO

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    Sela Missirian
    CMO Advisor

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    Chad Osgood
    Technology Partner

Advisors

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    Doug Spear at Nelson Mullins
    Lawyer
    Unconfirmed
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    NA
    Accountant
    Unconfirmed

Previous Investors

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    Michael Loia
    Unconfirmed
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    Erez Katz
    Unconfirmed
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    Greg Smith
    Unconfirmed