Pretty in my Pocket
Pretty in my Pocket is revolutionizing the way women shop for beauty products.
PRIMP is a mobile shopping assistant for beauty product shoppers in brick & mortar stores. With a quick mobile bar-code scan, PRIMP provides product look-ups, social recommendations, & location based purchase incentives. PRIMP converts shoppers into buyers @ the most critical time a purchase decision is made, in the aisle or @ the check-out counter. Our goal is to dramatically reduce the 25% purchase abandonment rate in mass retail.