PredictivePlay is a behavioral ad network for mobile games, analyzing game data with predictive technology to achieve next-gen targeting.
PredictivePlay provides developers with free tools that allow them to monetize their games better through predictive analytics in exchange for controlling their ad inventory. PredictivePlay then tracks and analyzes the data from these games to create an intelligent ad network with a new level of dynamic targeting. Ads are sold directly or via partner networks. Revenue is split between PredictivePlay, the developer, and partner networks.