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Practically Green

Practically Green helps global companies engage their employees in sustainability and responsibility initiatives.

  • Stage $500K in TTM Revenue
  • Industry Internet / Web Services
  • Location Boston, MA, USA
  • Currency USD
  • Founded February 2010
  • Employees 15
  • Website

Company Summary

Practically Green is the leading technology provider of sustainability engagement programs to global companies. A pioneer in persuasive technology, Practically Green’s innovative use of social and game mechanics to inspire employees to make real-life, measurable changes has led to awards from Wired, MITX, and Fortune Brainstorm Green. The company has 20+ clients with 2MM employees, including Disney, MGM Resorts, eBay, EMC, McDonalds and Unilever.


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    Susan Hunt Stevens
    Founder & CEO

    SVP/GM; previously New York Times Digital, co-founder of venture-backed Abridge, Inc.

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    Mark Bissell
    Head of Client Success

    VP/Client Value & Renewals for Success Factors; previously at Sapient

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    Jim Tramel
    Head of Sales

    Director of Sales, Vitrue; previously early employee at Facebook, Slide and Paypal.

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    Aaron Graves

    Senior engineer, SCVNGR; previously at Terrible Labs, MetaCarta, District Management Council.

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    Sarah Finnie Robinson
    Founding Partner/Head of Social

    founding program director, iVillage; previously at The Atlantic Monthly, The New Yorker.


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    Mintz, Levin

Previous Investors

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    CommonAngels, Pan-Asia (member of clean-tech family syndicate), CEVG
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    Various other professional "super angels"