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Powderhook

Powderhook

The outdoor helpdesk; a one-stop place to find where to go, what to do, and how to do it.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Lincoln, NE, USA
  • Currency USD
  • Founded July 2013
  • Employees 5
  • Incorporation Type S-corp
  • Website powderhook.com

Company Summary

To our 120K users, we are the outdoor helpdesk, a one-stop place to find local, current information on where to go, what to do, and how to do it. To our 38 paying business customers, we are a SaaS toolset for starting relationships with new customers.

We invented our subscription based "Earned Native Advertising" business model specifically to solve the biggest problem in the massive $887 billion outdoor industry: declining participation.

Team

  • Photo
    Founder

    Eric Dinger, founder of Powderhook, is a veteran of the startup world. In 2003, he founded a brand strategy company called Thought District, which he exited in 2012. Over the years, TD built nearly 300 websites, worked with hundreds of small and medium businesses and helped many well-known companies get their start. Companies in which Dinger played an early-stage role include Complete Nutrition, Nebraska Global, Bridgepoint and VentureTech.

  • Heath
    VP Product Development, Co-founder

    Heath Roehr, VP of Product Development, worked for NASA and Textron before joining Powderhook. Roehr has also conducted research in the areas of software engineering, testing, and robotics.

  • A058c9e3 bbe6 4ffb 8f87 19c3e3cedc29
    VP of Customer Acquisition

Advisors

  • Default avatar
    Bart Dillashaw
    Lawyer
    Unconfirmed

Previous Investors