Devices 201024x500
Pow app icon 01


Manage all your health in one place. Powerful social platform for individuals, families, patients and carers.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location London, United Kingdom
  • Currency GBP
  • Founded April 2011
  • Employees 8
  • Website

Company Summary

'Facebook for health'. Next-generation, anonymised social platform for people managing long-term conditions or general wellness. Complete environment for families, patients or carers to track, discuss, compare their health. Share information with your doctor. Our unique approach to data drives patient engagement and behaviour change, whilst serving industry needs across drug safety, market access, clinical trial recruitment and drug adherence.


  • Default avatar
    Ifty Ahmed
    Founder & CEO

    Ifty has over 16 years’ experience as chief strategist in high tier, digital and performance marketing agencies. He has managed delivery of world-class global projects, ran agency teams, won and sustained senior client relationships for blue-chip brands. Having co-founded an award-winning agency in the 1990s, Ifty became Head of Digital at IMG Media before taking global responsibility for The Collinson Group Global Head of Digital.

  • Default avatar
    Dr Kashif Hafeez Hafeez

    Specialist Registrar/Consultant in Endocrinology at Guy’s & St Thomas’ NHS Foundation Trust Dr Kashif possesses a wealth of specialist knowledge in domains; diabetes, hypothyroidism, Addison disease, hyperthyroidism. Additionally, Dr Hafeez brings with him a network of consultants across the range of therapy areas.

  • Default avatar
    Ali Haidar
    Security Consultant

    Ali is a member of the Information Governance committee for UCL Partners (14 hospitals), advising on data security, with deep expertise in the sector, and a special interest in big data.

  • Default avatar
    Nasir Ahmed
    Head of Technical Strategy

    Co-Founder of digital agency Gurus, Nasir has over 16 years of experience working across some of the leading brands and most technically demanding digital projects. Nasir's role is to provide the technical vision, platform and hosting architecture and manage the overall delivery of our product.

  • Default avatar
    Ludovic Apoux
    Head of Patient Data

    Ludovic brings over 10 years of industry drug safety experience, working with four of the largest pharmaceuticals in the world, including GSK.

    He has been immersed across the breadth of drug development phases and in multiple therapy areas.

    Ludovic's responsibilities have included global submission filings and strategy for drugs and biologics, in the US and EU. This has meant undergoing several audits and inspections, including GMP.

  • Default avatar
    Remus Rusu
    Creative Director

    Remus has 12 years of experience in the creative space having worked for leading UK digital agencies, global advertising agencies and brands alike. He possesses an extensive background in designing creative, user-centered interfaces for high-profile, business critical projects, across multiple channels and platforms including Web, Mobile, TV and Desktop. Recent clients include newly launched YouView TV (partners include BBC, ITV, BT, C4, C5, Talk

  • Default avatar
    Mark Duman
    Industry Adviser

    Mark is Chairman of the Patient Information Forum, Adviser to NHS Data Linkage Group, Adviser to the UK Department of Health, Adviser at TrialReach Inc. and Healthbox.

  • Default avatar
    Seema Jaitly
    Head of Pharmacovigilance

    After a strong career within big pharma, working as Head of Drug Safety at Sanofi-Aventis, Global Drug Safety Manager at IPSEN and VP Medical and Scientific Affairs at Steifel (GSK), Seema now acts as a consultant, advising multinational drug companies on pharmacovigilance and medical affairs.

  • Default avatar
    Martin Thornton
    Medical Director

    Martin is an ENT specialist and Primary Care physician with over 12 years of medical experience. He is also a partner in an innovative and forward-thinking practice looking at developing new patient services to assist more efficient healthcare delivery. Martin brings his medical knowledge to inform tracking tools that will be beneficial to both patients and doctors.


  • Default avatar
    Berwin Leighton Paisner (BLP)
    Default avatar
    To be appointed.

Previous Investors

  • Default avatar
    Private individual