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Portal Entertainment

We allow any content creator in the world to test their entertainment by measuring the audience’s reaction to it in real-time.

  • Stage $500K in TTM Revenue
  • Industry Media and Entertainment
  • Location Los Angeles, CA, US
  • Currency USD
  • Founded November 2010
  • Employees 4
  • Website

Company Summary

Backed by Warner Bros, Creative England, InnovateUK, Creative Europe and private investment, Portal Entertainment is a 3 year old company that has built a technology platform called Immersion Go, that allows any content creator in the world to test their entertainment by measuring the audience’s reaction to it and provide meaningful insight back to the creator in real-time.


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    Julian McCrea

    Managing Director.Worked at the forefront of multiplatform digital strategy in the advertising industry, working with engaging 6-12 year olds with the CBBC brand and show properties (MI High, Sarah Jane Adventures), CBeebies, BBC Switch, BBC iPlayer and main BBC One properties Eastenders and Bang goes the Theory, winning two PROMAX awards. He also launched the Doctor Who global facebook page, with over 1.6 million fans at the time of press.

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    Marc Goodchild
    Advisory Board

    Advisory Board. Senior Executive at the BBC (specialising in digital strategy, product development and cross-platform web and TV production) and overseen annual turnovers of around £10 million pa. I have led on the commercial exploitation of a numer of digital media properties and taken an active role selling them to international markets.

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    Tim Jakob

    25 years of senior financial management experience initially with corporates such as Monster Worldwide and Virgin Interactive Entertainment

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    Rebecca Jones
    Head of Marketing and Analytics

    15 years experience, former head of CRM at BBC Worldwide.

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    Simon Hutson
    Head of Sales and Distribution

    15 years experience, former SVP of Digital Distribution at BBC Worldwide.

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    Duncan Ross

    Former CTO at Nintendo and Sony, worked on both the Nintendo Wii and the Playstation 4, with 13 years experience and 11 published titles.

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    Mike Jones
    Head of Story

    Winner of the Australian Writers Guild Award, Lecturer at the Australian Film and Television School, specialising in horror and thriller genre narratives.


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    Marriot Harrison (Contracts), William Powell (IP), Wiggins (Trademarks)
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    Lakin Rose

Previous Investors

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    Julian McCrea - 72k in 2011.