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PopUp is Twitter for Places : A Mobile Platform that lets brands engage with their fans using location-based push messaging.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Durham, NC, USA
  • Currency USD
  • Founded September 2012
  • Employees 3
  • Website

Company Summary

With a veteran entrepreneur at the helm and two young guns developing product, PopUp is redefining mobile communication--bringing PLACE to the table. PopUp lets people leave notes at places for friends: simple, yet powerful. Consumers can engage with friends/followers and advertisers can reach customers at the place their message is most valuable and compelling. This opens up a brand new type of location-based communication.


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    Dov Cohn
    CEO & Co-Founder

    A native Tarheel, Dov has spent the last 16 years in the triangle startup community, leading Products and Marketing at companies including HAHT, Accipiter, Engage, Opensite (acq. by Siebel for $550MM), Pinpoint/Motricity (IPO), and Appia.
    When not exercising his entrepreneurial chops, he enjoys running the streets and trails of Chapel Hill and cooking for his wife and three teenage daughters.

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    Fitch Carrere
    Head of Product & Co-Founder

    A May 2012 graduate of UNC-Chapel Hill, Fitch majored in Public Relations with minors in Entrepreneurship and Information Systems. During the summer of 2011 Fitch served as a NYC Innovation Fellow for the UNC Entrepreneurship minor. He worked with Wanderfly (recently acquired by TripAdvisor) managing marketing business development activities for the venture backed online travel service. Fitch also has design and front-end development experience.

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    Jason Humphries
    Head of Technology & Co-Founder

    Jason most recently served as the head of mobile development at Sageworks, a Raleigh based financial services software company. Prior to Sageworks in 2009, he co-founded and served as CTO and lead developer at Veribu, an angel-backed web-based communications network. He holds a degree in finance from the University of South Carolina & has one app in the Apple App Store today.


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    Glen Caplan @ Robinson Bradshaw

Previous Investors

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    Triangle Startup Factory
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    Acta Wireless