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POINT 3 Basketball

Performance apparel brand with a patented textile technology, founded exclusively to meet the on-court needs of basketball players.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Atlanta, GA, USA
  • Currency USD
  • Founded January 2010
  • Employees 4
  • Website POINT3Basketball.com

Company Summary

POINT 3 designs, manufactures and sells performance apparel engineered specifically for basketball players. Founded in 2010, POINT 3’s exclusive focus on basketball led to the development of DRYV® Moisture Control, a patented textile technology designed to absorb moisture from ballplayers' extremities - like a towel built into your shorts! We sell exclusively direct-to-consumer, growing brand awareness while controlling the point of sale.

Team

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    Michael Luscher
    Founder & CEO

    Former NFL/MLB executive turned entrepreneur with more than 18 years experience in sports marketing, media/sponsorship sales and most recently, founding and managing sports business start-ups. An avid hoops player and third generation "garmento", POINT 3 lies at the intersection of professional background, family business and personal passion. Luscher is a good rebounding small forward, or an undersized power forward.

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    Josh Murphy
    Chief Creative Officer

    Since 2008, Managing Partner at New Uniform Design, an interactive design and branding agency. Previously, Head of Interactive Design at Fitzgerald+CO since 2002, where he led teams designing and developing creative for Srixon Golf, Aflac, Coca-Cola, LongHorn Steakhouse and Black & Decker. Murph can dunk a tennis ball.

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    David MacCarroll
    Chief Creative Officer

    Since 2008, Managing Partner at New Uniform Design, an interactive design and branding agency. Previously, an award winning Art Director who has focused on multi-media campaigns for such brands as Coca-Cola, Durex, Georgia Lottery and Time Warner Cable during his eight years at Atlanta based ad agency Fitzgerald+CO and The Zimmerman Agency. D-Mac plays best with his back to the basket.

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    Melody Edwards
    Director of Marketing

    Sports marketing executive with more than 10 years experience in event management, grassroots marketing and software sales/support. Melody has a surprisingly consistent mid-range jumper.