Former NFL/MLB executive turned entrepreneur with more than 18 years experience in sports marketing, media/sponsorship sales and most recently, founding and managing sports business start-ups. An avid hoops player and third generation "garmento", POINT 3 lies at the intersection of professional background, family business and personal passion. Luscher is a good rebounding small forward, or an undersized power forward.

Since 2008, Managing Partner at New Uniform Design, an interactive design and branding agency. Previously, Head of Interactive Design at Fitzgerald+CO since 2002, where he led teams designing and developing creative for Srixon Golf, Aflac, Coca-Cola, LongHorn Steakhouse and Black & Decker. Murph can dunk a tennis ball.

Since 2008, Managing Partner at New Uniform Design, an interactive design and branding agency. Previously, an award winning Art Director who has focused on multi-media campaigns for such brands as Coca-Cola, Durex, Georgia Lottery and Time Warner Cable during his eight years at Atlanta based ad agency Fitzgerald+CO and The Zimmerman Agency. D-Mac plays best with his back to the basket.

Sports marketing executive with more than 10 years experience in event management, grassroots marketing and software sales/support. Melody has a surprisingly consistent mid-range jumper.