For consumers, PocketChange empowers people to take micro-charitable action on any organic content they consume, anywhere, in under 5 seconds, eradicating powerlessness.

For brands, PocketChange enables them to do cause-marketing 10-20x cheaper & more effectively, by using their existing donations to match consumers giving. It's an ad that people want to see, that lets brands market their CSR/cause-alignment, and drive real business results.