With Top Academic Achievement from Canadian Forces College of Engineering my architectural career broadened to sales and entrepreneurial enterprises. In 2008, anticipating the severity of the consumer credit crunch, I began to search for marketing solutions for my business needs including social media. Realizing existing networks fell short of my own professional objectives I spotted an opportunity and drafted a synopsis for the Pocits concept.

I was the first to financially invest to develop a prototype for the Pocits concept. My 'rubber meets the road' business sense has steered Joe's creativity to keep it real and functional for the business sector and its professionals. I bring 35 years of experience in business operations and sales leadership to implement on ground sales strategies for the venture .