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PlayrCart was created to exploit and enable the number of abandoned transactions online and to maximise up-sell opportunities from video.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location London, GB-ENG, United Kingdom
  • Currency GBP
  • Founded September 2011
  • Employees 2
  • Website

Company Summary

A global opportunity for Playrcart to reduce wastage in e-commerce (up to 80% of purchases are abandoned) and to convert impulse purchase opportunities directly from a video player. We enable transactions to take place in the same player as video is watched, with no bounce to third party sites. Partners like us because all key stakeholders benefit in our chain. Playrcart creates a seamless experience for users, content & e-seller partners.


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    Abigail Jane Hemingway

    • Studied Law then began creating content for the online,TV & Music industries
    • Founded and built New Stream Media, a digital content production and distribution company, with investment from Anshutz Entertainment Group
    • Currently running video production and live streaming for - a syndicated player technology

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    Glen Ashley Dormieux

    Started career in city, then moved into Film and Digital Industry
    • After heading the pr & marketing teams at Digital Outlook and Greenroom Digital, two distinguished digital agencies, he founded and built Gas Agency, a digital agency specialising in marketing entertainment brands culminating in an acquisition attempt in 2011.
    • Currently building a global standalone business unit for film marketing for Edelman