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PlayJam’s built-for-TV games platform is primed & positioned to disrupt today’s $87billion video games industry.

  • Stage $3M in TTM Revenue
  • Industry Gaming
  • Location London, GB-ENG, United Kingdom
  • Currency GBP
  • Founded December 2009
  • Employees 40
  • Website

Company Summary

PlayJam is changing the video game console industry forever. By creating a global distribution platform for games on TV we can unlock latent potential in hundreds of millions of living rooms around the world. Our big screen games network offers players access to a totally new games experience directly on TV and is aimed at the hundreds of millions of impulse gamers who have been introduced to games through the Smartphone revolution.


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    Jasper Smith

    Jasper is an experienced and successful entrepreneur. He co-founded Static 2358 (the predecessor to PlayJam) which raised £9.8 million in venture capital. The company was sold for $69 million. Jasper also founded and ran Optimistic Entertainment, which produced approximately 24,000 hours of game shows for various TV broadcasters in the UK, France, and the USA. Prior to Static 2358, Jasper worked in senior management roles within BSkyB & Telenor

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    Marco Baccanello

    Marco is an experienced Chartered Accountant who worked with PWC on a variety of businesses across a range of sectors in London, South Africa and Silicon Valley. Post PWC he has been involved in advising and managing a number of businesses in the Private Equity, Telecom, IT and Leisure sectors, with a focus on early stage financing needs and growth strategy, as well as strategic disposals, restructuring and acquisition assessments.

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    Anthony Johnson

    An experienced strategic sales and marketing professional with an international background specializing in business start-up and growth. A strong track record of business development and innovation, combining general management skills with profit and loss accountability.

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    Charles Tigges

    Previously looking after TV Business Development at Europe's largest Broadcaster (BBC) and Managing Innovation at Europe's largest Pay TV operator (BSkyB) in the UK. His team brought award winning BBC iPlayer to 500 TV devices in the UK alone and BBC News to more than 60m TVs globally. Holding a masters degree in media and communications management from the University of St. Gallen (HSG), Switzerland.

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    Sameer Baroova
    Head of Games

    Ex PopCap veteran Baroova brings a high level of experience and understanding of the Android market to his role as Head of Games at Playjam, having experience of launching highly popular products such as Bejeweled, Plants Vs. Zombies and Peggle on iOS Android, Windows Phone and other mobile platforms in his role as Director of Development at Popcap. Baroova also held roles at EA and Gamavoo, which was acquired by Popcap.


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    Mark Andrews, Mundays Solicitors
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    Andy Skilton, Brewers Acccountants

Previous Investors

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    Adobe Systems Inc
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    GameStop corp
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    Endeavour Ventures