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Playback Holdings Limited

Targeted television advertising - able to roll out in Dec 2012 via a middleware enhancement to Freeview PVRs - with full privacy protection

  • Stage Product In Development
  • Industry Marketing / Advertising
  • Location London, GB-ENG, United Kingdom
  • Currency GBP
  • Founded June 2011
  • Employees 6

Company Summary

Playback Holdings Limited is a new company formed to exploit a revolutionary television advertising platform called Playback Rewards (PBR), to be deployed across the UK from late-2012. The new platform is protected by various granted patents and lodged patent applications. It has a core management team in place. Its chairman is David Elstein, former CEO of Channel 5, former Director of Programmes, Thames TV, former Head of Programming at BSkyB


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    Alistair Kelman

    Barrister and technologist with an engineering degree and a computing qualification. Kelman is one of the inventors of Playback Rewards (PBR). For over thirty years he practised in the field of forensic computing (as it is now termed) and privacy protection as an intellectual property barrister in the field of computer law dealing with patents, copyrights, trade secrets and the like. Kelman has prepared the Business Plan for PBR.

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    David Elstein

    David Elstein, former CEO of Channel 5, former Director of Programmes, Thames TV, former Head of Programming, BSkyB and former board director of Virgin Media

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    Diana Kelman
    Project Director

    Diana is a Project Manager skilled at delivering big projects on time and on budget - at Shell. BZW, Newton Investment Management. the European Commission in Luxembourg, Alcatel and Lombard Tricity Finance

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    Stephen Glynn

    Stephen is a skilled CTO with long experience in developing world class software and middleware applications for use in mission critical systems. He is in charge of our cloud computing development

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    Michael Glynn

    A specialist financial adviser in strategic and corporate finance issues, merger & acquisitions, corporate recovery and MBO / MBI situations with an emphasis on the marketing services and the broader media sector. Advised on more than 60 transactions in these sectors

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    Vivien Irish
    Patent Attorney

    Vivien is a specialist in drafting and prosecution of patent applications; advice on technical copyright, licensing of IP.