Licensing recently arranged to sell UMG artists' songs as music PlayApps - Justin Bieber, U2, Rihanna, Taylor Swift, Lady Gaga, Eminem, etc.
PlayApp creates easy to use, collectible multimedia applications - "PlayApps". These PlayApps are important because they now allow publishers (music, book, etc.) to sell their content as digital collectibles that consumers crave. We've recently arranged a licensing agreement to sell the music albums of UMG's biggest music artists as PlayApps. Some of these artists include Justin Bieber, U2, Rihanna, Taylor Swift, Lady Gaga, and Eminem.