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Play Habit Inc.

Core gamers are migrating en-masse toward lower cost, more personal devices. Play Habit is creating AAA games for this new wave of players.

  • Stage Product In Development
  • Industry Software
  • Location Bend, OR, USA
  • Currency USD
  • Founded July 2012
  • Employees 3
  • Website

Company Summary

Play Habit has one goal - to bring top quality games to core gamers on smart devices, especially tablets. Retail-centric game publishers, while eager to exploit the massive shift toward direct-to-consumer sales, have been slow to act. At Play Habit, our strategy is to build stable revenue as a more agile alternative for major publishers and then, leveraging that base, create wholly owned IP to be published under our brand.


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    Scot F. Bayless
    Founder / President

    Scot has been a force in technology and software development for more than 30 years. As an engineer, he designed ground breaking tactical simulation systems for the US and NATO. Under Scot’s guidance, Microsoft Flight Simulator rose to market dominance, exceeding $100M in annual net revenue. Scot has also collaborated on high profile projects with top entertainment talent including Steven Spielberg, Christopher Nolan and many others.

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    Tim Campbell

    Tim was the designer behind the RTS revolution that emerged from Blizzard Entertainment's Warcraft III and led to wildly successful games like League of Legends and DotA. He has launched multiple successful creative and design enterprises and currently holds the position of CEO at FireForge, a developer and publisher of Free to Play games for the Chinese market.

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    Jeal Choi
    Creative Director

    Jeal has been an Art and Creative Director in both Hollywood and the game industry for more than 15 years. His artistic and design skills have been eagerly sought by top directors and he has developed original IP for Microsoft and other game publishers. Jeal studied at the prestigious Art Center College of Design in Pasadena under a Toyota Endowment Scholarship. He has taught at UCLA for a number of years.

Previous Investors

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    FireForge Inc.