Sales target first year 40,000+ readership. Strong adv revenue enables Platform to consistently re-invest in content ensuring longevity. $1m profit first year.
Platform News will exist to rival The West Australian and end the current print media monopoly in Perth. A deep reader engagement & constant re-investment into insightful and entertaining content will drive the newspaper’s success. Market research shows support for the proposal within a community that feels unrepresented and disengaged with issues that most affect them. An emerging city yearns for a fresh voice and this is what we will bring.