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Planting Empowerment

Planting Empowerment develops and commercializes agroforestry projects in partnership with rural communities in Latin America.

  • Stage Full Product Ready
  • Industry Other
  • Location Washington, D.C., DC, USA
  • Currency USD
  • Founded October 2006
  • Employees 7
  • Website

Company Summary

Planting Empowerment uses its Equitable Forestry model to plant, manage, harvest and commercialize tropical timber and commodity crops in partnership with rural Panamanians. It is positioned in the fast growing commodity space with market demand for its plantain and valuable hardwood timber from both Panama and Asia. Our 100+ global shareholders tend to be interested in environmental conservation and sustainable development.


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    Andrew Parrucci
    Marketing Director

    As Marketing Director, Parrucci oversees all marketing/communications activities.

    Parrucci co-founded Planting Empowerment in 2006 to address the subsistence deforestation he experienced as a Peace Corps volunteer in Panama.

    He brings marketing/communications experience in impact investing, solar energy and international development, and holds a BS in Product Design from Virginia Tech.

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    Chris Meyer
    General Manager

    Meyer is responsible for finance, strategic alliances and overall coordination.

    Meyer lived in Panama for 3 yrs as a Peace Corps volunteer and led PE for its last 5 yrs of operations there. He brings extensive experience working with Indigenous leaders on climate change policy, forestry and REDD.

    Meyer has a BBA in Finance and MA in International Relations from Johns Hopkins with a focus on sustainable development.

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    Damion Croston
    Operations Director

    As Operations Director, Croston is responsible for the overall operation of the business in Panama.

    He joined Planting Empowerment as co-founder to help under-served communities achieve economic stability through sustainable forestry.

    Croston has extensive experience in community economic development and holds a BS in Business Administration from The Ohio State University and an MA in International Affairs from Ohio University.

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    Andrew Wulf
    Strategic Advisor

    As Strategic Advisor, Wulf works primarily with Planting Empowerment's Advisory Board to obtain meaningful guidance for business.

    Wulf helped launch the business in 2006 to confront social injustice he observed in rural Panama as a Peace Corps volunteer.

    Wulf brings over 6 years in product management and strategic development experience in global agribusiness. He holds an MBA from Thunderbrird and a BA in Int'l Economics from UCLA.


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    Susan Morgan - Katovich Law
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    Jim Hozick - Hozick & Co.

Previous Investors

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    "Adelante" fund investors
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    "Friends and Family" fund investors