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Planana aggregates small-medium events into a target-able network for marketers - "Google AdWords for live event sponsorship."

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded January 2012
  • Employees 3
  • Website

Company Summary

Small-medium events attract over 400 million attendees per year - triple that of large events. Yet, corporate sponsors who spend $16.7 billion targeting large events cannot cost-effectively reach this larger audience. Planana aggregates small-medium events into a target-able network for marketers. Planana aggregates these audiences by solving the most pressing problem for organizers, which is promoting their events.


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    Anna Sergeeva

    Anna Sergeeva co-founded Planana. Currently residing in Los Angeles, she graduated Magna Cum Laude from the business and film joint program at the University of Southern California in December 2011. She loves to travel, learn and explore. Follow her @asergeeva.

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    Ben Eskew

    Ben has been professional web developer for over 8 years. He is heavily focused on developing custom content management systems for web servers utilizing the LAMP software stack, and have created well over 100 from scratch during this time. His most recent notable development is, in which I created one large content management system as well as two others for managing user-generated content within the system.

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    Scott Sangster
    Advisor/Business Strategy

    Working to make the world a better place, one business model at a time.

    Business Strategy, M&A (Corporate Development), Marketing, Product Development, Finance, and General Management

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    Fei Xiao

    Fei Xiao is the co-founder of She was born in Shanghai but grew up in the beautiful city of Los Angeles. She graduated early from USC with an undergraduate business degree and has been working full-time on Planana. She loves technology and design. Follow her on twitter: @heyitsfei and check out her portfolio here:

Previous Investors

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    Michael Green
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    Jim Brandt
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    Jim Adler