Placedise
Placedise is a Software as a Service that is able to forecast and measure the advertising effects of product placement and similar marketing tactics.
- Stage Full Product Ready
- Industry Marketing / Advertising
- Location Grafenwöhr, Germany
- Currency EUR
- Founded April 2014
- Incorporation Type Other
- Website placedise.com
Company Summary
Placedise offers a software that is able to simulate and optimize the advertising effects, ROI, and impact of branded content (product placement), commercials, as well as other advertising measures, based on scientific data. It is made for those who sell, those who plan & manage, and those who create.
Team
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Founder and Managing DirectorJens Kürschner is a serial entrepreneur. He studied at the University of Bayreuth in Germany and the University of California Los Angeles (UCLA), where he also build the first concept. He worked at Springer Nature, fitnestio GmbH, M Cube Incubator GmbH, Horváth & Partners Management Consultants, and as a freelance consultant on different projects, mostly concerning marketing, web development and project management.
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Founder and Managing DirectorMaximilian Böhm got his master's degree at the University of Bayreuth (Germany), after studying at the Aarhus School of Business (Denmark). Before joining Placedise, he worked as a consultant on different projects, mostly concerning restructuring, business strategy, as well as M&A. His employment history include Schaeffler, the Munich based consulting company VeitingerPartners, IMAP MB Partners (Hungary) and the VR-Bank Bayreuth.
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