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Pizza Rossa Ltd

Pizza Rossa is the new chain of Italian quick-service street pizzerias in Central London, offering delicious products in prime locations.

  • Stage Concept Only
  • Industry Food and Beverage
  • Location London, GB-ENG, United Kingdom
  • Currency USD
  • Website

Company Summary

Key in our proposition is centralised production, which allows significant scalability in number of outlets in prime high footfall locations. Our delicious pizza will be complemented with superb pasta, pastries, hot drinks and, seasonally, ice-cream. Pizza Rossa’s initial customers are time-constrained office workers, students and shoppers craving a delicious, quick, easy-to-eat, light and great value for money meal served by friendly staff.


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    Corrado Accardi

    CEO and founder of Pizza Rossa
    - Executive MBA at London Business School
    - 15 years in hospitality property development, specialising in hotels new build and renovations (incl. restaurant fit outs)
    - Studied professional pizza-making and worked in a pizzeria al taglio in London to prepare for this venture
    - Winner of the London Business School's Business Plan Competition 2013 and European Business Plan of the Year runner up

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    Luca Magnani

    Director of Marketing and Sales
    - 15 years in Franchise Management and Brand Marketing
    - A VP-level executive with solid marketing and digital background, sitting at the intersection of content, creative thinking and technological innovation
    - Formerly at Saatchi&Saatchi both in the UK and Italy, where he set up the digital division

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    Dan Einzig

    Branding Guru
    - 15 years as specialist brand design agent specialising in lifestyle consumer brands particularly in the Food & Beverage / Hospitality sector including clients such as Giraffe, Ponti’s, Bubbleology and Caffe Ritazza

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    Robin Walker

    Non-Executive Director
    - Over 35 years experience managing international large-scale food production and distribution, including two major pizza plants reporting directly to him
    - Successful and experienced NED, Consultant, Interim and FMCG Business Leader with a strong track record in driving change, business improvement and turnarounds