Pirc is reinventing the most important pre-shop experience for consumers – the weekly sales circular ($15B spend, 290B prints/yr). With 95% of all US commerce transactions occurring in-store, and the weekly circular driving a core % of those transactions, the circular has received little to no real innovation – until now. Pirc is uniquely positioned to personalize and aggregate circulars/coupons, and create a Big Data brand engagement platform.