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Pinz Ideation

Sit to pee, squat to poo, colon cancer shoo, shoo!

  • Stage Prototype Ready
  • Industry Lifestyle
  • Location Port Coquitlam, BC, Canada
  • Currency CAD
  • Founded February 2009
  • Employees 5
  • Website

Company Summary

In developed countries (except Japan), where the sitting toilet is universal, incidence of colorectal cancer is high. Frequent constipation increases the risk of colon cancer. Adopting the squatting posture during defecation reduces constipation because the ano-rectal angle is straightened thus allowing stools to pass out more smoothly. However, some people (eg elderly, disabled) are unable to squat. Our sit-squat toilet caters to both needs.


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    Ee Pin Chern
    Product Designer

    Ee Pin is currently the sole proprietor of Pinz Ideation, a business firm registered in Singapore to develop and commercialise the sit-squat toilet. She is the named designer/inventor in the design registration and patent application for the sit-squat toilet. She holds a B.Eng degree, specialising in Product Design, from Nanyang Technological University. One of her past design projects is the Compact Plug Key, which won a commendation award at th

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    Ernest Goh
    Product Development

    Ernest has B.Eng and M.Eng degrees in mechanical engineering from Nanyang Technological University. These qualifications, together with over a decade teaching experience in manufacturing, electronic and biomedical engineering at Nanyang and Ngee Ann Polytechnic gave him a truly multi-disciplinary expertise in mechanical engineering, manufacturing, fluid dynamics and electronics. Subsequent to his teaching, he gained a further five years of produc

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    Julie Michelle Lambert
    Human Resource & Marketing

    Julie has spent the past twelve years as an Executive and Personal Coach mentoring clients in four countries. She is a highly motivated workshop leader and public speaker and a former member of the Canadian Association of Professional Speakers. Originally from New Zealand, Julie resided in England for twenty years, leaving with her husband to China for a two year assignment. While there she had the opportunity to work with a player on the men’s

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    Chuan Jee Low

    Chuan Jee is a Chartered Accountant of the Institute of Singapore Chartered Accountants. She had spent five years in an auditing firm and the next thirteen years in various industries with a few listed companies in Singapore. She holds a B. Accountancy degree from Nanyang Technological University.

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    Andrew Osei-Bonsu
    Plant Operations

    Andy has formal training and qualifications as a Marine Electrical Engineer. During the early part of his career in the marine industry, he travelled extensively to Europe, North Africa, South Africa and the Arab world and made extensive contact with these parts of the world. Building on these contacts, he established The Mercantile Group Inc. in Canada, a trading house that represents and negotiates trade between companies in countries without