The 1st company that melds industry-leading technology with premium design at a mass market price can reach a consumer audience of 500M; that company is Pi.
Named "Consumer Product of the Year Finalist" by Design Week U.K., Pi's proprietary ebike, the "PiCycle" has won critical acclaim globally. What makes Pi a desirable investment is where the rubber meets the road. Namely, a sexy (patented) exterior combined with a proprietary interior that lowers costs by 4x over the competition. The bike will retail for $1495 in 2014 with features and performance that rival products priced in the $3k - $6k range.