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Pillar Rock USA Corp

A nutraceutical company that specializes in the development and distribution of OTC effervescent tablets that fit in water bottle opening.

  • Stage $500K in TTM Revenue
  • Industry Consumer Products
  • Location Great Neck, NY, US
  • Currency USD
  • Founded January 2006
  • Employees 2
  • Website

Company Summary

Pillar Rock USA Corp. (PRUSA) is a nutraceutical (supplement) company that specializes in the development and distribution of over-the-counter (OTC) effervescent tablets. PRUSA has gone beyond Alka Seltzer’s effervescent technology of using only 3 active ingredients to being able to create stable effervescent tablets with many ingredients and that fit in a water bottle. It's first 2 products; JetRyte (for jet lag relief) and ReVyte are developed.


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    CEO and President

    Alfred is a successful entrepreneur and business man with 30 years of experience building and running companies. Business have been focused primarily in the textile industry, including importing, stock off price jobbing as well as printing and converting. He started an import textile company with $3,000 and built it to $18 Million in sales. Handed the business over to his brother and started Pillar Rock USA Corp. Graduated from UC Berkeley 81.

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    Business Advisory Board

    Ron is a former EVP at Cardinal Health (17 years), $100 billion health care services company. At Cardinal Ron had full GM and business unit responsibilities. He is currently a managing director at Expense Reduction Analysts (ERA). ERA is an international consultancy that specializes in cost reduction for businesses. Ron brings a strong health care and expense control background to Pillar Rock.

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    Marketing and Branding

    Phyllis has managed public relations and innovative marketing programs for some of the world's largest companies and best-known brands - including Budget, BMG, Boston Coach, Limited Brands, and Kodak. Phyllis with her partners, Harry & Gill, have built WWD&S into one of New York's premier independent marketing agency, serving an impressive list of clients.

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    Dave Smith
    Business Advisory Board

    Dave Smith is the Director of Medical & Fitness of the National Hockey League (NHL).

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    Financial & Business Advisor

    Kevin is the CEO and Co-Founder of Powerlytics Inc, a leading business and consumer market intelligence platform. A former audit and advisory partner at KPMG, Kevin was a financial services specialist earlier in his career. He developed a global risk assessment tool for bank audits, led KPMG’s global knowledge management group & regional risk management practice. Kevin was also VP & Managing Partner of Global Business Operations at Unisys.

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    Marketing Director

    Richard was the Worldwide Director of Business Development for Absolut. This included worldwide responsibility for Absolut Vodka's marketing, strategy, and creative.
    Directed New York office for Business Development for six years, creating new tools, database, outreach marketing. He currently advises companies through his company RL Ideas.

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    R. Adam Smith
    Financial Advisor

    R. Adam Smith is an experienced investor in, and acquirer and builder of small and middle market private companies, with 20 years of experience working in private equity, venture capital, mergers & acquisitions, and senior corporate management.


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    Salon Marrow Dyckman Newman & Broady LLP
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    ParenteBeard LLC

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