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Picture Marketing, Inc.

Most brands do not have success at event marketing. FotoZap ensures that experiential marketing efforts create leads & generate sharing.

  • Stage $3M in TTM Revenue
  • Industry Marketing / Advertising
  • Location Novato, CA, USA
  • Currency USD
  • Founded February 2002
  • Employees 13
  • Website

Company Summary

FotoZap is a patented SaaS social marketing platform that allows brands to CAPTURE photos or videos of consumers, TRANSFORM them into branded stories, DELIVER them via a range of options, AMPLIFY the sharing of the branded messages across key social networks, and MEASURE results. As photos and videos have become the primary drivers of social media sharing, increased value has been placed on solutions that successfully integrate branded messaging.


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    Ron Tonini

    Ron Tonini is a founder of Picture Marketing and brings the experience of a successful nationwide direct mail marketing career to his position as President of the company. Prior to founding Picture Marketing, Ron served as President of Don Ton Associates, where he positioned his company to take advantage of the advent of the Internet by developing the CruiseNet, CruiseBid and CruiseWatch web sites, subsequently purchased by American Express.

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    Tim Hoyt
    President and COO

    Tim has been leading teams in the development of Internet photo sharing products for 16 years. He created and launched the world's first commercial "Internet Photo Booth" in 1996, for which he was granted his first patent. He manages development of PM's product suite including smartphone apps, camera and web application. Tim graduated from Brown University. His senior thesis described how ancient cultures used stories to affect social behavior.

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    Terry Tonini
    VP of Business Development

    Terry Tonini is a founder of Picture Marketing. Prior to Picture Marketing, Terry was a founding partner of NetRam computers, which became the number one selling PC brand at the nationwide Fry’s Electronics stores. NetRam was subsequently purchased by Millennium Electronics, a publicly traded company, where Terry took over as Vice President of Retail Sales, leading Millennium to over $45 million in annual volume.

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    Rob Schock

    Rob is 25 year veteran CFO at multiple startups and early-stage companies, where he has been responsible for a wide range of corporate management activities. He also served as President of a subsidiary for Sutro and Company, a West Coast investment banking firm. He has participated in the investment of over $400 million of corporate investments, and $200 million of corporate financings.

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    Joe Frisch
    VP Client Services

    Joe Frisch was formerly Vice President of Brand and Communication Services, Olympic/Event Marketing for Bank of America, where his annual budget exceeded $15 million for developing, executing, and evaluating sponsorships. Joe was responsible for developing sponsorship strategies, conducting negotiations, and managing sports marketing agencies (Millsport and Advantage International), advertising agencies, and design firms.

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    Gary Douglas

    Gary Douglas brings forty years of marketing and sales experience to counsel Picture Marketing. His career includes being President of Hambros America, a British investment bank, President of Geneva Learning Systems, and Group VP/Business Development for the five Geneva Companies. During his tenure at Geneva, over 70 merger & acquisitions and venture capital deals were completed.


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    Richard Ogawa
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    Laura Conrey

Previous Investors

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    Founders, Family and Friends