Pictos offers its users: an optimized site to upload photos free of ads or comments; a place to learn new techniques; a place to compare camera brands/gear using photos, not written articles. When a photo is uploaded, Pictos captures the EXIF data in order to build statistics of cameras and their market share. Vistors looking for examples from specific camera gear will be able to compare prices across top merchants: B&H, Best Buy, eBay and more.