Picasso Labs

Picasso Labs automates creative decision-making.

  • Stage $1M in TTM Revenue
  • Industry Software
  • Location New York, NY, USA
  • Currency USD
  • Founded September 2015
  • Employees 10
  • Incorporation Type C-corp
  • Website picassolabs.com

Company Summary

As imagery & video dominate the way brands communicate with consumers, marketers have limited data to understand which visual properties resonate with their users and, more importantly, why. Picasso Labs is automating creative decision-making by providing an AI solution that measures how consumers' real-time response to imagery & video changes based on thousands of visual properties, across all the social, paid, and owned platforms that matter.

Team

  • Anastasia Leng
    Founder & CEO

    Founder of Picasso Labs. 5+ years @Google in BD & Marketing, with much focus on Int'l markets. Lived on 4 continents, speak 3 languages, triple major from UPenn

  • John Bae
    CTO

    --15 yrs coding & architecture experience. Previously at Goldman Sachs & Real Girls Media, an SF startup.
    Joined from Intent Media where he developed an A/B testing framework to utilize multiple variables to quickly improve the efficacy of ads
    --Languages: Ruby on Rails, Java, SQL, JavaScript, C/C++, HTML/HAML, CSS/SASS. Databases: MySQL 5, Oracle 9i
    --Columbia ’98, Computer Science

Advisors

  • Trevor S. Knapp, Gunderson Dettmer Stough
    Lawyer
    Unconfirmed
    Andew Pogogeff, Pogogeff & Company
    Accountant
    Unconfirmed

Previous Investors

  • Obi Felten, Director of Commercialization at GoogleX
    Unconfirmed
    Steve Olechowski, co-founder of Feedburner (sold to Google)
    Unconfirmed
    Anna Bateson, Director, Global Branding at YouTube
    Unconfirmed

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