We publish printed yellow pages that compete with the incumbent YP publisher - Telmex. We open markets using a prototype method, meaning we visit all Telmex advertisers and give them their ad, free, in our initial edition. They get their ad FREE by signing a contract wherein they agree to an in-person appointment with our reps once the edition is published to explain why be in the book. We convert 60%+ from free to paid in the first year.