Founder and Chief Executive Officer is a highly regarded orthopedic surgeon with experience commercializing physician distributed cosmeceutical products in the past. His vast network of healthcare providers serves as a valuable beachhead for PBM’s go to market strategy.

Iorio is an expertly regarded microvascular surgeon specializing in the reconstruction of extremities of traumatically injured patients. He is extremely well published and widely recognized for his work in reducing opioid dependency among patients who undergo complex surgeries and are subject to chronic pain. He was recently recognized by the University of Colorado at Denver for his work in medical cannabis in education for healthcare providers.

Elias guides PBM's commercial strategy, regulatory compliance, and business development activities. Hani previously served as Founder and CEO of Lumere, a venture backed health technology company that was acquired by GHX as a wholly owned subsidiary in January 2020. He is a frequent presenter and panelist on topics including evidence-based care, healthcare disruption, physician engagement, process improvement and spend management.

Serves as President, running day to day operations and has led brand strategy, operational build out, and revenue acquisition to date. Iorio previously served as Director of an investment fund where her portfolio represented $152M of complex debt and a $50MM venture capital raise. With experience in law, finance and healthcare Iorio serves as a critical bridge between the physician advisory team and PBM business operations.

Highly recognized for his meticulous approach to complex brand development Ritzenthaler brings humanity, elevation, and clinical sophistication to PBM’s brands. His experience spans Fortune500 companies and global brand leaders such as Intel, Samsung, Hilton Hotels, Ballast Point, Petco, Netflix and Marriott. He has received industry decoration from AIGA, The American Advertising Association, The Dieline and Penta Awards.

Marketing lead supporting the consumer go to market and digitization strategy. Erley brings expertise in both eCommerce and B2B sales & marketing. He is highly experienced in early stage businesses, scaling growth teams, and bringing products to market through DTC eCommerce channels. Erley was previously Head of Growth for Drizly, an on demand alcohol delivery marketplace, acquired earlier this year by Uber for approximately $1.1 billion.