Default company panoramic image

PF Solution

100 Million Americans get heel pain every year, and the most common cause is plantar fasciitis. Our Insole+Band orthotic system gives them the Freedom to Move.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Lakeland, FL, USA
  • Currency USD
  • Founded May 2012
  • Employees 1
  • Website

Company Summary

We sell the PF Solution, a 2-part orthotic system that is designed to solve plantar fasciitis (pf). The insole helps to solve the long-term causes by providing arch support and cushioning, while the band helps to relieve pain fast through compression. Our customers are typically 40-65 and are on their feet often (service-industry) or in intensive ways (athletes).


  • 91675293 f1ff 4e63 be10 5f36b7dbfd84

    Jim McFarland is a 3rd-generation cobbler, certified pedorthist, and owner of McFarland's Shoe Repair. His work has been featured in ABC, NBC, TIME, Money, and the front page of the WSJ.

  • Gregor smile
    Managing Member

    Gregor graduated from UNC Chapel Hill, has worked on multiple startups, and is a former state chess champion. He is the charge of design, sales, and strategy. Gregor is passionate, persistent, and creative.


  • Default avatar
    Sam Houghton // Houghton PA
    Default avatar
    James Barfield // Cross, Fernandez, & Riley

Previous Investors

  • Default avatar
    Clayton Hollis
    Default avatar
    Ford Heacock