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PF Solution

100 Million Americans get heel pain every year, and the most common cause is plantar fasciitis. Our Insole+Band orthotic system gives them the Freedom to Move.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Lakeland, FL, USA
  • Currency USD
  • Founded May 2012
  • Employees 1
  • Website

Company Summary

We sell the PF Solution, a 2-part orthotic system that is designed to solve plantar fasciitis (pf). The insole helps to solve the long-term causes by providing arch support and cushioning, while the band helps to relieve pain fast through compression. Our customers are typically 40-65 and are on their feet often (service-industry) or in intensive ways (athletes).


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    Jim McFarland is a 3rd-generation cobbler, certified pedorthist, and owner of McFarland's Shoe Repair. His work has been featured in ABC, NBC, TIME, Money, and the front page of the WSJ.

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    Managing Member

    Gregor graduated from UNC Chapel Hill, has worked on multiple startups, and is a former state chess champion. He is the charge of design, sales, and strategy. Gregor is passionate, persistent, and creative.


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    Sam Houghton // Houghton PA
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    James Barfield // Cross, Fernandez, & Riley

Previous Investors

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    Clayton Hollis
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    Ford Heacock