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Personal Shopping

PersonalShopping is a free online shopping service that emulates what a personal stylist or salesperson does in a face-to-face interaction.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Mountain View, CA, USA
  • Currency USD
  • Founded August 2012
  • Employees 7
  • Website

Company Summary

Personal Shopping (PS) provides online shoppers with personalized product recommendations based on expert knowledge and user preferences. No more will customers have to browse long lists of products to find, or discover, the right product. PS provides one-stop shopping across retailers (with lower returns for retailers) and offers one place to save and share all personal shopping information including preferences, wish lists and purchases.


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    Bette Pearlin
    Chief Shopper

    Bette Pearlin, CEO and Chief Shopper, was COO of a women’s apparel company for 6 years and most recently was VP Sales at GraphScience, helping retailers optimize social media campaigns. Bette holds an MBA from Stanford University.

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    David Herington

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    AJ Sessa
    VP Product Marketing and Engineering

    Formerly in product management with Cisco Systems

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    Kendall Farr
    Chief Stylist

    Well known stylist and author of "The Pocket Stylist".


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    Charles Torres, Lowenstein LLP