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Personal shopping services for you and your social shopping network from product experts across retailers.

  • Stage Product In Development
  • Industry Consumer Products
  • Location Mountain View, CA, USA
  • Currency USD
  • Founded June 2012
  • Website

Company Summary

Personal Shopping is a free consumer service targeting a $2 billion slice of the almost $200 billion retail e-commerce market. We provide the expert knowledge of personal shoppers across our 60+ retailer partners to drive affiliate revenue, advertising revenue, and premium services revenue. Our customers are female, online shoppers, ages 35 - 64, with HHI $100K+.


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    Bette Pearlin
    Co-Founder/ Fashion

    Bette Pearlin has over 20 years of product and senior management experience with consumer goods, software and mobile companies. She was COO of a women's apparel company and most recently was VP Sales at Graph Science, helping retailers optimize their social media campaigns.

    She has an MBA Degree from the Stanford Graduate School of Business and an AB degree from Brown University in Applied Mathematics and Linguistics.

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    David Herington
    Co-Founder/ Business

    David Herington is a seasoned, senior executive with over 20 years experience at technology start-ups as well as large, technology companies.

    He has a MA degree in Computer Science from University of Texas, and a BA degree from Yale University in English.

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    AJ Sessa
    Co-Founder/ Development

    AJ Sessa has over 12 years experience in product development at start-up and large technology companies. He has an MBA from Carnegie Mellon and a BS from the McIntire School of Commerce at the University of Virginia.

Previous Investors

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    Self-funded by founders