Performance Demand Marketing

We Connect Colleges and Universities with Adult Students for Enrollment

  • Stage $500K in TTM Revenue
  • Industry Internet / Web Services
  • Location Boise, ID, USA
  • Currency USD
  • Founded March 2010
  • Employees 5
  • Website PerformanceDemand.com

Company Summary

We deliver leads or adult enrollment inquires on a real time basis via an API or email from our various web sites, email forms and call center post pages to our college and university, agency of record and aggregator clients. We do this with the “T.C.T.” areas of Transparency, Compliance, & intelligent Technology alleviating the pain Colleges & Universities feel by providing what they want: “High Quality” adult student inquires (leads).

Team

  • Jason Smith
    COO

    Enrollment Director with University of Phoenix, the largest buyer of leads in the industry. Compliance, Accreditation and Audit teams

  • Rich Breton
    CTO

    joined as Level 1 management team. Rich has worked extensively with every tier of the internet fabric as Platform Architect, helping businesses maximize IT services while controlling costs for the past 12 years.

  • Justin Smith
    CEO

    Management with two firms that sell leads; notably EducationDynamics, the second largest aggregator in the market. He held Sr roles in multiple successful startups (Talyst, GlobalScholar, EducationDynamics) and previously founded one of the nation’s first online learning consortiums as a HS Principal.

  • Rick Ritter
    Advisory Director

    CEO/Founder Idaho Tech-Connect, Role: Startup formation and development, scale and stage startup expert

  • Rob Rokoff
    Advisory Director

    SVP LeadID, Role: Industry expert, 5x startup exits, vertical expert, client connections, startup founder

  • John Dietz
    Advisory Director

    SVP/Founder Adometry (now acquired), Role: Online advertising, Technology, compliance and fraud expert, startup founder, stage expert, company acquired

  • Justin Smith

Advisors

  • Brad Frazer, Hawley Troxell Ennis & Hawley LinkedIn: www.linkedin.com/in/bradfrazer
    Lawyer
    Unconfirmed
    WA Lawyer: Madhu Singh, MK Singh Law Office LinkedIn: www.linkedin.com/in/mksinghlaw
    Accountant
    Unconfirmed

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