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peerFit app/website uses social media interaction, digital triggers and peer reviews on group fitness to engage and retain gym members.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Gainesville, FL, USA
  • Currency USD
  • Founded December 2011
  • Employees 4
  • Website

Company Summary

The average gym loses nearly $800,000 yearly due to member attrition. Group fitness classes are gyms most powerful member retention tool. peerFit improves member retention with a fitness application that makes group fitness easy to access and share. Using digital triggers and social integration peerFit keeps members deeply engaged with their gym. 20 million Americans use group fitness a month. peerFit allows users to make well informed decisions.


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    Edward J. Buckley

    Edward J. Buckley, III, serves as president of peerFit. In his role as president, Ed focuses on financing, strategic planning and company growth. peerFit is the second health-technology company Ed has helped found. In 2007, he developed Wellness2Go, which helped build incentives for healthier lifestyles.

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    Scott Peeples
    Senior Vice President

    Scott Peeples is the senior vice president for peerFit. In this role, Scott manages product development, strategy and marketing, fueled by his passion to help people be healthy physically and spiritually.

    Scott received his MBA at the University of Florida while helping found and lead peerFit. Scott was recognized as a top 100 intern (out of 4,000) for his success in building a financial services practice at Northwestern Mutual.

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    Matt Redinger
    Vice President of Operations & Finance

    Matt Redinger is the vice president of operations and finance for peerFit. Matt oversees new business strategies and day-to-day management. An avid sports enthusiast, Matt spent a season with the Myrtle Beach Pelicans Minor League Baseball organization and four years at the University Athletic Association as a student equipment manager for the University of Florida baseball team. Matt received his BS in Sports Management from UF. returned to UF

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    Rex C. Tullius
    Vice President of Outreach

    Rex Tullius is the vice president of outreach at peerFit. In this role, Rex guides collaboration with fitness facilities and partners and leads customer communications. As an Olympic contender, Rex is an expert in fitness, training and competitive sports. Rex swam collegiately for the University of Florida garnishing SEC Championship and All-American honors. He has represented the United States at multiple international competitions.