I was diagnosed with a chronic skin condition, Psoriasis. Over the years I went through so many expensive and sometimes painful treatments, only to find the harsh chemicals made it worse. Traveling opened my eyes to natural ingredients used every day. Honor graduate from the University of Michigan. Bachelor’s degree in Corporate Communications. I then began a career in PR, then moved to Digital Advertising working with various startups.

I always assumed if a product was on the shelf - it was safe. That was until my mom was diagnosed with breast cancer. I started to research the ingredients in skincare products and discovered toxins like parabens; directly linked to breast cancer. Something had to be done. Marketing Degree from the University of Kentucky. Worked on multiple sides of the advertising business: media buying, account management and business development.