Payback
Payback collects a persons Individual Data (from Google, FB, LI) and puts it in an account the person owns. We then pay them to engage with mobile video ads.
- Stage Full Product Ready
- Industry Marketing / Advertising
- Location Denver, CO, US
- Currency USD
- Founded 2011
- Employees 5
- Website PaybackDigital.com
Company Summary
The Payback app collects Peoples Individual Data stored by big Internet companies, and puts it into an account that People own and control. We then deliver high quality video advertisements directly to People and pay them up to $60/hour to interact with those ads. Payback provides the platform which reverses the attitude towards ads: from ignoring and avoiding, to attention and attraction. This changes everything in the Advertising Industry.
Team
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Founder
Serial Entrepreneur with extensive Leadership skills as a Captain in the US Air Force and United Airlines.
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William MillerCreative Officer
Bill is a serial entrepreneur with 30+ years experience at the top of the marketing and communications industry. He was a key player on the creative team at Fallon, helping grow the ad agency from $10M in annual billings to over $300M.
His Perception/Reality campaign for Rolling Stone Magazine was named one of the 20 best advertising campaigns of the 20th century. He used to make big businesses bigger. Now, he helps start them from scratch. -
Mark WardOperations
Mark was an early employee of both EMC and Storage Tech. He lead the growth and exited with the Founders in both cases. He was the Director of Global Marketing for EMC when he exited. He had a similar role at Storage Tech. He facilitated the negotiations and helped bring about the successful sale of both companies. In his personal VC company, he has invested in and successfully grown and exited from several more medium sized companies.
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Chief Counsel and Strategic Partnerships
30+ years of legal experience and contract law. His experience as VP Law with RePlay TV lead him to initiate and conclude major strategic partnerships, while also bringing in millions of dollars of investment money at the same time.
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Business Development
Kyle is the key to our early sales success. He is relentless and determined to make Payback reach its massive potential. He has a degree in Marketing from the University of Wisconsin, and balances out the team with his energy and passion
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Technical Advisor and Project Manager
Senior manager in application design and development. Strong business & strategic instincts. Proven team building and technical management skills.
Twenty years of software development and management in entertainment and multimedia in Europe, US and Asia. Significant achievements in marketing solutions, mobile applications and video games.
Proven ability to recruit and lead software development teams with a wide range of skill sets and cultures
Previous Investors
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Founder
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