The idea of “PawsLikeMe” in 2012 was to use technology to positively influence the future of animals & animal welfare groups. Former Director, Product Management, Reed-Elsevier Clinical Analytics Division. Technology Consultant & User Experience Specialist 15+years, with clients including JPMorgan & Nationwide Ins. Former founder of non-profit animal rescue organization with volunteer base of 32 and 700+ pets adopted through innovative programs.

Clinical Social Worker (10+yrs) and Psychology Masters with strong domain knowledge and volunteer history in animal welfare. Manager of Care management Division at Centene Corporation, overseeing over 25 Case Workers for community-based programs. Developed PLM algorithm logic from human psychology perspective. Avid Social Networking guru and former creator of The Cat Blog with over 15K/mth visitors & contributors

A successful entrepreneur with extensive animal behavior expertise, she founded the first mobile Veterinary practice in Brevard Co. FL. As a self-taught Developer Coleen coded the logic for the algorithm & beta site (Match-A-Pet.com) in PHP & has since gone on to learn JAVA & lead Engineering. Former founder of Healthy Pet Veterinary Services, Adjunct Professor AVMA, Medical Director for VCA & Board Member of South Brevard Humane Society.